Midtown Bonita required ongoing digital content to engage the local Naples community and support awareness of events and initiatives. The work focused on consistent communication, visual storytelling, and maintaining a strong brand presence across digital touchpoints.
I led creative direction and hands-on execution across video and email initiatives, owning content development, production, and release from start to finish. This included filming, editing, and publishing a video interview designed to highlight community stories and bring a more human element to the brand’s digital presence.
In parallel, I planned and executed recurring email campaigns sent to the local community, overseeing content strategy, design, and layout for each send. The emails consistently performed above industry benchmarks, reflecting strong audience engagement and clear, effective messaging.
Together, these efforts helped strengthen Midtown Bonita’s connection with its audience through consistent, brand-aligned digital storytelling and ongoing community engagement.
Publicly released video content produced for community engagement.
Publicly released email campaign designed and executed as part of a digital marketing initiative.