Camillus House partnered with our agency on multiple public-facing digital initiatives focused on fundraising, brand storytelling, and community engagement. I supported the organization across key campaigns, including Give Miami Day and its 65th Anniversary, leading creative direction and digital execution throughout.
I served as the digital lead across campaigns, owning creative direction and overseeing execution across email, brand assets, and paid placements. I collaborated closely with internal stakeholders and external contributors while ensuring visual consistency, clarity of messaging, and alignment with campaign goals.
Give Miami Day Fundraising Campaign
For Give Miami Day, I led creative direction and execution for the fundraising email campaign while helping shape the overall campaign theme and visual approach. I collaborated closely with the creative team to develop cohesive graphic templates, designed and built email layouts, and ensured clear calls to action and strong visual consistency throughout the campaign. The campaign contributed to over $100,000 raised during the fundraising period and increased engagement across fundraising communications.
65th Anniversary Campaign
For the organization’s 65th anniversary, I led creative direction for a milestone campaign focused on brand storytelling and digital engagement. I guided development of the anniversary logo, designed and executed supporting email campaigns, and helped lead creative direction for a campaign web page. Throughout the project, I ensured visual consistency, clarity of messaging, and alignment across all digital touchpoints. The campaign delivered a cohesive digital presence that reflected the organization’s legacy and milestone year.
South Florida Business Journal Ads
To support broader awareness efforts, I designed digital ad creative for placement in the South Florida Business Journal, ensuring alignment with campaign messaging and visual identity across paid publication placements.
Work completed as part of an agency engagement. All visuals shown were publicly released.